May 18, 2016

Bandwidth Cost Control


Mike McGuireI help big data, enterprise and e-commerce clients resolve slow page loads, traffic management, cost management and a number of other IT headaches – with a patented, unique device that most of these clients did not know existed.

In this blog I will share how I helped speed up these networks while lowering network cost using Internap’s unique patented route optimization device.

The Problem: Network Bandwidth Cost Control

Most enterprise and virtually all e-commerce networks have become multi-homed in order to provide diversity and redundancy which ensures some measure of survivability should one vendor fail. Smart thinking.

But multi-homing your network introduces another set of problems – among them is cost management (splitting requirements across two providers reduces negotiating power, meeting or exceeding commit rates, network engineering costs to manage traffic, paying for unused bandwidth, and so forth).

The solution: Reduce bandwidth cost

Internap’s Managed Internet Route Optimizer (MIRO) Controller is an intelligent network optimizer that not only optimizes traffic to guarantee the lowest latency possible, it also provides powerful analytics that enable clients to take control of and better manage their carrier costs.

Here are a few examples of the cost savings/cost management benefits you will see using this on-premise traffic optimizing device:

  • Organize your traffic to use the lowest cost provider available while still maintaining a good quality of service
  • Ensure all commit rates are met for each carrier, saving you from paying unused commit penalties
  • Reduce budgets used for network engineering staff / consultants because the device operates automatically, optimizing up 48,000 times per hour, or re-point these costly resources to focus on more meaningful projects not being addressed
  • Use reporting data to support carrier Service Level Agreement (SLA) rebate claims for latency and packet loss
  • Determine to replace a particular carrier if you are constantly moving traffic off their facilities in favor of other providers; similarly, you can decide to upgrade or downgrade capacities with individual providers and negotiate pricing accordingly

These measures provide huge benefits in both Total Cost of Ownership (TCO) and Operating Expense (OPEX), therefore, clients are really surprised to learn the device has a typical ROI of less than nine months.

Even clients addressing more technical issues as their priorities are generally able to take advantage of a number of these benefits as well.

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