INAP IS NOW HORIZONIQ.
Click here to LEARN more.

Sep 20, 2013

Sahara Force India: This F1 website doesn’t brake for pit stops

INAP

Sahara Force India

Formula One is rightly regarded as one of the greatest expressions of technology. In a world living on the edge, where a thousandth of a second can mean the difference between triumph and defeat, there is no space for compromise.

The same mentality applies to the IT solutions that power the Sahara Force India website, our most effective platform to interact with our fans and engage them. In a technological world that is connected 24/7, nothing is left to chance. Through our website, we connect with Formula One followers all over the world, sharing news, behind-the-scenes insights and information, making them an integral part of our team.

Top performance online and on the circuit
Formula One is a global sport and our team has fans in every continent. It is crucial for our website to be live and accessible at every hour in the day and in the night – no downtime is acceptable: our partnership with Internap guarantees the most reliable platform in order to leave no fan out in the cold – wherever their location and needs.

Especially at race weekends, when traffic reaches its peaks, the platform created by Internap allows us to achieve top performance, while the knowledge that no fan is ever let down by our website’s technological solutions gives our team the ease of mind to concentrate on bringing new, exciting content to our fans.

Being able to count on a website that delivers unrivalled performance has allowed us to build a unique relationship with our followers, bringing them exclusive content with the confidence our fans will be able to enjoy it.

“I visit the website every day” says Patricia, who hails from the Asturias in Spain; “I am a massive fan of your blogs where you talk about your summer break, how you feel when going somewhere for the first time or how is it like for the team to race in India. This kind of entries put us fans closer to the team and I appreciate that a lot.”

Young fan Cassie, from England, attributes her passion for Formula One to the team’s website, her one-stop-shop for information. “I read every article, even older ones – each one helps my Formula One knowledge grow” is her verdict. “Without the website I wouldn’t have my Paul Di Resta shirt, I wouldn’t know where to get the full race previews from all the team – I wouldn’t be one of your Best Fans!”

The website is the way our team connects to our home in India and to the passionate fans following our team there. Superfan Darshan, from Kolkata, is “really thankful for the website, the best source of information about the team.

“The blogs give us so much about what is going on behind the scenes. When you go through them, one can imagine the situation and feel just like you’re there with the team. It is also great to read about [Academy Driver] Jehan’s excellent performances. It’s tough to get hold of any news of him on the net but there are so many updates by the team!”

Through our website, we try to bridge the gap between the team and the millions of fans who wish us well every race weekend. Getting closer, sharing the insights of what happens backstage at a Grand Prix gives the hundreds of thousands who cannot travel to a race the opportunity to be part of the team. There are a few fans, however, for which this connection reaches an even more personal level – those for whom the interaction with our site allows to keep in touch with loved ones: the families of our team members.

“The team website is so important for us” says Oana, originally from Bucharest. “It makes us feel part of the race weekends and therefore part of the lives of our dear ones when they’re away. The same goes for all our friends, work colleagues and extended family so the virus of F1 and love for SFI spreads through its people.

“As a fan of the team, I love all the drivers’ pre- and post-race comments. I love their optimism and determination and the explanations making things clear for all us non-engineers!”

The positive feedback from our loyal fans is a huge reward for everyone in the team and renews our commitment to work hard, in partnership with Internap, to bring an even better website experience for our followers.

We listen carefully to the suggestions and comments of the best Formula One fans in the world. As we keep improving our offer, we want to bring you even more. Loyal fan Tim, from England, enjoys “one of the best and easiest to access sites of all the F1 teams so keep up the good work” and asks for “more about the team – the key players, the factory and the staff behind running a large operation like a F1 team.”

Working with Internap, we can keep working on bringing you the best content – today and tomorrow.

Explore HorizonIQ
Bare Metal

LEARN MORE

About Author

INAP

Read More
Jul 12, 2013

Video: Live from the F1 British Grand Prix

Ansley Kilgore

I recently had the pleasure of attending one of the most anticipated F1 races of the year: the British Grand Prix at Silverstone. As anyone passionate about Formula One knows, this is where it all started. The first world championship was held at this circuit in 1950, so there was definitely a sense of excitement for my first European race and the mystique that surrounds Silverstone. To make it extra special, we hosted customers on the lawn of Sahara Force India’s headquarters – practically right on the circuit – at their annual partner event. Will Buxton and Jason Swales from NBC sports gave us some media muscle and helped document the festivities.

Watch four of our customers discuss their impressions of the Grand Prix weekend, the race and their partnership with Internap.

Bango
CCP Games
Onavo
Sahara Force India

Explore HorizonIQ
Bare Metal

LEARN MORE

About Author

Ansley Kilgore

Read More
Apr 11, 2013

F1 returns to China, fans rejoice

Ansley Kilgore

F1 returns to ChinaIt has been three agonizingly long weeks for Formula One fans as we anxiously await this weekend’s Chinese Grand Prix. Long breaks between race weekends are never any fun for fans, but this break has been particularly maddening. Why? Because we are only two races into the season and both races so far have been all kinds of awesome to say the least.

The season opened with a surprise winner of the Australian Grand Prix – Kimi Räikkönen, who became the focus of much attention last season with his now infamous retort, “leave me alone, I know what I’m doing!” A fellow F1 fan even sent me a button with the phrase emblazoned on it. Well, apparently Kimi knew exactly what he was doing in Australia. We barely had time to catch our breath and then it was on to the Malaysian Grand Prix where utter chaos ensued in the pits and a new catch phrase was born. Welcome “multi-21” to the F1 vernacular.

So how does a fan half-way across the world keep up? Well, it’s all about the F1 digital ecosystem where online information and updates are rampant, opinions and analysis are readily available and fans are whipped into a frenzy – at least this fan is, anyway.

Our friends over at Sahara Force India (SFI) certainly understand that engaging their global fan base is key, which means their website is of utmost importance. At Internap, we get to be part of the F1 action through our relationship with SFI. We provide them with an online performance package for their website that includes Managed Hosting, Performance IPTM, and a Content Delivery Network (CDN). With the support of Internap’s IT Infrastructure services, SFI can engage its global fan base via www.saharaforceindiaf1.com with videos, photos, blogs and much more.

So the next time you are scouring the web and social media sites for the information you crave, remember that your online experience is powered by some serious IT muscle. The right technology and infrastructure need to be in place so that you can interact with your favorite F1 teams and drivers and become part of the virtual global fan base.

How will I get the inside scoop from the pitlane and paddock this race weekend? Check out Force India on Twitter, Facebook and of course at www.saharaforceindiaf1.com.

To learn more about Internap’s partnership with Sahara Force India, watch our video.

Explore HorizonIQ
Bare Metal

LEARN MORE

About Author

Ansley Kilgore

Read More
Jan 25, 2013

Pedal to the metal: F1 meets bare metal cloud

Ansley Kilgore

SFI_Italy_car_crowd_800x400The first time I heard the term bare metal cloud, I visualized a race car. Sure, we all know I have F1 on the brain with our sponsorship of the Sahara Force India Formula One Team, but it’s actually a great comparison if you stop and think about it. A race car is designed for pure performance, stripped of luxuries, bursting (pun intended) with raw power and unmatched agility.  But as it turns out, I only had it half right.  While bare metal cloud is in fact about high-performance, it metaphorically also has a high-end surround system, supple leather seats (heated and cooled of course) and a tricked-out navigation system. Bare metal cloud is a fast AND sweet ride.  It’s a way to cost-effectively gain the business agility of the cloud combined with the high performance, predictability, security and control associated with dedicated physical servers. All provisioned within minutes, not hours or days.  Sounds pretty agile to me.

Next week, cloud and F1 will collide at Cloud Expo Europe in London.  This event is a great opportunity to learn more about strategic cloud infrastructure and how it can benefit your business. To demonstrate Internap’s commitment to performance, we’re also giving away a one-of-a-kind, F1 prize – our partner, Sahara Force India, has graciously donated an actual racing suit worn and signed by Paul Di Resta. It is framed and ready to be hung – talk about a conversation starter!   It could be yours if you drop by our booth and take our cloud for a test drive.

In case you are like me and counting down the days until the 2013 F1 season begins, have no fear. Sahara Force India will be unveiling their new car on Friday, February 1 at Silverstone in England, just as the Cloud Expo is coming to a close.  Look for information soon about how to watch the live event.  Hint: The event will be streamed live on their website and powered by Internap.

Planning to be in London next week? Visit Internap at booth 857 at Cloud Expo Europe January 29 – 30 to take a spin in our cloud. Also, learn more about evaluating cloud solutions in our Cloud Hosting Buyer’s Guide.

Explore HorizonIQ
Bare Metal

LEARN MORE

About Author

Ansley Kilgore

Read More
Oct 9, 2012

F1 in Schools World Championships: Go Team Shift, Go USA!!

INAP

Team Shift2012 has been delightful for speed lovers of every kind. With the U.S. once again hosting the United States Grand Prix, the first since 2007, many can’t stop the excitement and noise about the races, the teams, the speed and the skills behind each win. Internap is very much part of all the excitement through the sponsorship of Sahara Force India, but today the levels of exhilaration have reached extraordinary peaks.

Internap is proud to announce that it is the newest sponsor of F1 Team Shift, a student-based team that will be representing the United States in the F1 in Schools World Championship this month in Abu Dhabi, United Arab Emirates.

F1 Team Shift members Kelly Fitzgerald, Anna Awald, Claire McCoy and Sabine Saldanha designed and built a CO2-powered, balsa-wood model of a Formula One racecar that will compete in a 65-foot track against student teams from 34 countries. During the championship, the team will also be judged on a verbal presentation, engineering interview, and the design and construction of a large team display.

The F1 in Schools program inspires students to study math, science and engineering concepts, and demonstrate leadership and the ability to work as a team. Some schools build the engineering program into their curriculum and students receive significant support. The members of Team Shift were not among them, as they did not receive special considerations from their school or from the state of Georgia. They managed the entire scope of the project outside of the classroom, at their homes and in a former teacher’s garage. Funding for the trip, materials and expenses are not easy on the families, however Team Shift realized that they are not alone in their endeavor, as some Atlanta-based companies quickly decided to jump in to support them.

For Internap, it was a natural fit given the nature of the project and because Team Shift’s commitment to innovation, performance and dedication mirror their own approach to technology. They have had the opportunity to not only apply their engineering, technology and design skills but also learn the power of teamwork. These are lessons that inspire and are worth nurturing and shaping so that others overcome challenges to keep their goals continuously present.

You can follow the team’s progress at https://f1-shift.com/ a website that was created and managed by the girls themselves, while being hosted and Powered by Internap.

Internap is rooting for the girls as they take on competitors from all parts of the world!

Explore HorizonIQ
Bare Metal

LEARN MORE

About Author

INAP

Read More
Sep 21, 2012

Formula One – Singapore Style

Ansley Kilgore

Formula One – Singapore StyleAll eyes in the Formula One world will be on Singapore this weekend for the 2012 Singtel Singapore Grand Prix. My F1 insiders tell me that this is truly the most anticipated race of the year. Monaco is always number one in the press, but Singapore is number one with the in-crowd. Night racing on the downtown streets of Singapore? Yes, please! Even the most “been-there, done-that” F1 insider can’t resist the lure of Singapore.

Sahara Force India’s, Paul Di Resta and Nico Hülkenberg both have experience in Singapore with Paul having a tremendous finish in 2011 gaining the team eight precious points. Nico recently commented on Sahara Force India TV that this race requires a completely different approach with it being the toughest race of the year – physically and mentally.

Race results depend on performance, reliability and speed – all concepts that resonate deeply here at Internap. With a local office in Singapore and 10 years in the global hosting business powering top Internet applications and websites, we’ve developed the best infrastructure approach in Asia. The entire F1 community looks forward to this race and we at Internap look forward to a race on our semi-home turf.

Now that I think about it, our turf is actually the entire Internet. Because of our Managed Internet Route Optimizer (MIRO) technology, we give you a performance boost when routing your IP traffic across the globe. Kind of like DRS for F1 – increasing speed to facilitate passing.

So I am ready to experience my next Grand Prix thanks to the gentlemen at SPEED – Bob Varsha, David Hobbs and Steve Matchett – who I affectionately refer to as the F1 trifecta. They will guide me through the circuit, the driver lineup and the finer points of pit stop strategy. Join me this weekend for a Grand Prix unlike any other and as Bob likes to say at the start of every race – here come the lights, turn up the volume!

Explore HorizonIQ
Bare Metal

LEARN MORE

About Author

Ansley Kilgore

Read More
Jun 15, 2012

Speed junkies unite, will design for F1 swag

Ansley Kilgore

Speed junkies unite, will design for F1 swagHere at Internap, we have been pretty excited about the launch of our Drive IT campaign leveraging our partnership with the Sahara Force India Formula One Team. Our halls are abuzz with talk of F1 drivers, cars and weekend races. There are a lot of pieces of this campaign that you would expect – advertising, social media and customer stories (from some pretty cool companies like YouSendIt, Hi-Rez Studios and Vermont Teddy Bear I might add). But a key component of this campaign is also feeding our company culture with some F1 fun.

First up? A contest to design our official Drive IT T-shirt. Internap employees were given 2 weeks to come up with T-shirt design that embodies the Drive IT theme. I have to say I’m pretty impressed by the creativity of those around me.

We’ve got entries from marketing, engineering, business development, product management and support — quite the cross section of closet designers wanting to put their stamp on our foray into F1.

What does the winner get? An F1 swag bag full of sweet gear. More importantly, in my opinion anyway, are the bragging rights as the official designer of the shirt. Not too shabby for a day’s work.

So hang with me as I turn my colleagues into speed junkies – one by one. When you walk down our halls you will hear our battle cry – speed junkies unite!

Check out the winning T-shirt design above, then head over to see the rest of the submissions.

Explore HorizonIQ
Bare Metal

LEARN MORE

About Author

Ansley Kilgore

Read More
Jun 8, 2012

When is fast too fast? Speed — it’s in our DNA

Ansley Kilgore

When is fast too fast? Speed -- it's in our DNAWe are now six races into the Formula 1 season and I’m proud to say that I consider myself a rabid fan. Not an expert, nor an analyst, but a solid fan that is slightly despondent when there isn’t a race during the weekend. I’m comfortable discussing constructors, drivers, the 107% rule, and I’m definitely getting the hang of the qualifying process.

So just when I think I have the lay of the land and I can hang with the big boys, all bets are off. It’s Monaco, and it is like no other Grand Prix that I have experienced. Just the site of the track (road) has me perplexed and the twisty turns and tiny streets have me closing my eyes as the drivers careen around them. Suddenly a new term rears its head and is being uttered by my favorite F1 Guru and Speed Network commentator, Bob Varsha, every 2 minutes. Chicane. Pardon? Swimming pool chicane? HUH?? I’m totally stumped.

According to Wikipedia, a chicane is an artificial feature creating extra turns in a road, used in motor racing and on streets to slow traffic for safety.

Hold up. What do you mean you want to slow the drivers down? That seems counterintuitive to me. At Internap, we spend a lot of energy making the Internet faster. It’s essentially in our DNA with our Managed Internet Route Optimizer™ technology – MIRO. In F1 terms, think of MIRO as a DRS zone (that’s Drag Reduction System for the F1 newbies out there) that is always active and never shuts off. Wicked awesome right? Here are a few highlights of our technology:

  • MIRO is route and web acceleration software that works with BGP in an automated manner, updating routing tables with the best performing routes available.
  • MIRO provides a superior alternative to the manual route selection approach that many data centers employ to compensate for BGP’s inherent deficiencies.
  • MIRO gathers data and dynamically responds with intelligent route adjustments, ensuring that data is traveling along the fastest, most reliable route.

So while I try to wrap my head around swimming pool chicanes and other not-so-common F1 terminology, we’ll keep facilitating blazing-fast Internet speeds on our end.

To learn more about Internet acceleration technologies and how we can drive your IT Infrastructure, FAST, download our IP Buyer’s Guide eBook.

 

Image Credit: Sahara Force India Formula One Team

Explore HorizonIQ
Bare Metal

LEARN MORE

About Author

Ansley Kilgore

Read More