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Feb 7, 2018

5 Reasons Your Website is Loading So Slowly

INAP

What’s Wrong with My Site?

One of the most frustrating internet experiences is a website failing to load promptly. The only thing worse is when that slow website is your own.

Kissmetrics reports that 40 percent of users will abandon a site if it takes longer than three seconds to load. In addition, nearly half (47 percent) of users expect a web page to load in two seconds or less.

When your site is loading slowly, it’s important to diagnose the right issue. You wouldn’t take random medicine without visiting the doctor in the hopes of getting better. Similarly, you’ll want to narrow down the exact issue affecting your site.

There are a variety of different issues that could be causing your site to load slowly. Here are five common reasons you may be experiencing a slowdown.

1. Unoptimized Images

The first common reason for a slow-loading website is unoptimized images. Every image or file on a website needs to be loaded bit by bit. When images are unnecessarily large, they can be a significant drain on your load speed.

Luckily, the solution for unoptimized images is fast and easily managed. This is especially true for what is referred to as lossless images. These are images that can be shrunk down without any perceived loss of picture quality. Bringing your image file sizes down can boost your site speed and performance.

2. Too Many Plugins

Our second offender for slowness can come from too many plugins or addons that you may use in the backend to build your page. Many sites rely on plugins to improve their functionality. Plugins have their place and can bring necessary features to your site. However, using them excessively can slow down your load times and create a poor experience for your users.

If you suspect your plugins are slowing down your site, remove anything non-essential. Curating your site of unnecessary plugins and addons can bring increased speed and performance. Remember, even the most functional site will be ignored if users can’t load it in time!

3. Code Density

Another issue that could be slowing down your site is overly complicated or dense code. If the underlying developmental infrastructure of your site is dense, the harder it is for browsers to process and load. Thus, the heavier your code, the longer it will take for your users to load.

The solution to dense code may involve a little more expertise but is still manageable. Reducing the HTML markup of your site can bring major improvements and can be accomplished by using HTML tags sparingly and only when necessary.

A few simple fixes include removing HTML comments in scripts and any CDATA blocks in script elements. Another suggestion is to remove or collapse any white space within the code.

4. Shared Servers

If you’re on a shared server, your performance may be impacted by other users on your server. No matter how fast the rest of your site is, being in a queue with other users might drag down your speed.

Solving a server issue is simple and straightforward. If you’re on a shared server, you’ll experience immediate improvements in performance by moving to a dedicated server, which means you’re the only user running off that space (Shameless plug: HorizonIQ offers managed services and bare metal solutions on dedicated servers).

Finding the right service for your needs might take some research on your part, but will bring immediate results in terms of performance and speed.

5. High Traffic

Hold the phone.

Don’t websites want to receive high traffic?

The short answer is “Yes,” but sometimes overwhelming site visits can be too much of a good thing. In this instance, the traffic might be more than your server can handle, causing your site to crash.

When this happens, you may need to look at increasing your bandwidth and improving your underlying infrastructure. If it’s simply a case of outgrowing your previous site build up, you’re going to need to move to a hosting service better suited to the number of visitors that you’re receiving.

A Quick Fix for Your Slow Site

A slow site will drain your users and reduce subscribers. Luckily, a few quick fixes can go a long way towards getting you back up to speed.

HorizonIQ’s data center services can help address the infrastructure problems you might be suffering from crowded servers or bandwidth issues. Our unique solutions allow you the flexibility and scalability to keep your website running at top speed, giving your end users an optimal online experience.

Contact us today to speak with an HorizonIQ representative about how we can help your website move as fast as your business.

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Jan 15, 2013

Sahara Force India and Internap – one year later

INAP

Motor Racing - Formula One World Championship - Formula 1 Testing - Day 1 - Mugello, ItalySitting in my office on a dreary British January day (a Monday to add further insult to injury), I have just come off the telephone to our good friends at Internap HQ, based in Atlanta, Georgia. The weather may not be much better on the other side of the pond at this time of the year, but it is certainly a tonic to think so!

Following our call, I cannot help but reflect that at this juncture in 2012, we were in the midst of partnership negotiations and had yet to put any faces to names or fully explore all the opportunities open to us as partners. Some twelve months on and we are entering the second year of our association, both sides bringing with them a collection of great memories and achievements from 2012. I now know what high-speed internet hosting is all about and my colleagues at Internap understand a little more about Formula One tyre strategy. I should say that not only do I know what high-speed internet hosting actually means, but I have actually seen the effects of it first hand, with the Sahara Force India website benefitting from decreased load times and a greater ability to deal with the spikes in traffic that Formula One race weekends bring. In fact, I am now evangelical about the benefits of HSIH (as I like to call it) to my ever-suffering and IT-literate husband. But of far greater importance than improving my (decidedly weak) IT vocabulary has been the opportunity for key Internap customers and specialist IT media to meet our 2012 driver line-up: Paul Di Resta, Nico Hulkenberg and Jules Bianchi.

Starting with a dinner in New York in June after the Montreal Grand Prix, taking in an IT media briefing in the UK at Silverstone around the British Grand Prix and climaxing in a meet and greet event in Austin, Texas during the inaugural Austin Grand Prix, there have been plenty of opportunities for the friends and customers of Internap to get up close and personal with the senior team personnel and drivers. During these events, the synergies between the two organisations have become increasingly obvious. Both parties apply advanced technology to save time, both are performing in a crowded market place (or grid in Sahara Force India’s case) and both are striving to be the very best in their particular field.

2013 is set to be another exciting year in Formula One’s history, and at Sahara Force India we plan to continue to score strong points and challenge our competitors throughout the season. We have some further activity planned with Internap at key rounds, and some expansion phases planned for our website, www.forceindiaf1.com. One thing is sure, we are in safe hands with Internap as our hosting partner, leaving us time to concentrate on what we do best — racing cars. As for me, well, I hope my IT education will continue. I believe there is an IT cloud as well as our January rain clouds, so that is my next lesson to be learnt. Wonders will never cease…

For more information about Sahara Force India and Internap, read the case study.

 

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Sep 7, 2012

Six questions to ask when reassessing your IT goals

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Questions to ask when re-assessing your IT goalsEvery summer Formula 1 takes a break from the ‘circus’ with a two-week enforced factory shutdown. The teams are not allowed to work in the factory or on the cars. It gives everyone the chance to sit back and relax from the first half of the year. What it also does is give the teams, engineers, principals, managers and drivers time to think about how they are going to approach the rest of the year. How are they going to get the next 1/10 of a second out of that wing? How are they going to manage the pit stop strategies as they go to places notorious for dynamic weather patterns, for instance the last race at Spa. These are the types of questions that they are thinking about, planning for and waiting to act upon.

This time can also be an opportunity for you as an IT professional to look back and reassess how the first half of your year has gone. During these last few days of summer you can take a break too, just like Formula 1 teams, and spend it planning — either how to improve the resources you have now or to move on to a better resource, which helps to sharpen and make more effective your team’s resources.

Here are some questions you may want to consider when reassessing your IT goals for the rest of the year:

  • Do you have any budget left you could use before the close of the year?
  • If so, what projects are at the top of your list?
  • Have you met all of your planned data needs? Where are you at with capacity to support more data/media on your current servers/hardware?
  • Have your customers been complaining about slow performance or dropped sessions with your applications/website? How can you improve? Is it time to add web acceleration technologies?
  • Do you have upcoming seasonal needs? Is it time to try out the cloud to avoid capital expenditures?
  • What can you do to make the rest of your year more productive?

These are just a few ideas to get you thinking as summer comes to a close. What other things are you considering as we enter the last few months of 2012?

 

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Dec 7, 2010

‘Tis the Season for Online Shopping

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It’s that time of the year again – wintery weather, too much food, and holiday wish lists filled with iPads, Kindles, and more. According to analyst firm Forrester, this year people will make more than 1/4 of their dollars from holiday purchases from the comfort of their Internet connection – with online sales in the U.S. reaching $52 billion – a growth rate of 16%, double that of 2009.
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