Feb 14, 2013

Can your ecommerce website handle Valentine’s day traffic?


ecommerce website handle Valentine's day trafficAhhh, it’s Valentine’s day. Visions of roses and chocolates dancing in your head? For those who may still be struggling with an original gift idea for your sweetie, think Teddy Bears!

For one company, the most popular items sold online for this romantic holiday are in fact, teddy bears. But not just any teddy bear. These fluffy hunks are dressed to the nines with names like “Love Bandit,” “Heart Throb” and “Frog Prince.” The Vermont Teddy Bear Company offers teddy bears — small to tall — matching teddy bear and PJ sets, and more.

Vermont Teddy Bear has been creating personalized bears since 1984. While they sell many popular items including Pillow Puppets, Hoodie-Footies and PajamaJeans, their teddy bear business is most popular around Valentine’s Day. So naturally, one can see how traffic spikes to their website could be cause for concern. In fact, network traffic greatly affects Vermont Teddy Bear’s business, especially since 80% of their products are sold online.

As an Internap customer, Vermont Teddy Bear’s website is always prepared to handle the demand surge around Valentine’s Day. Using our Performance IP™ and Content Delivery Network (CDN) they can successfully mitigate the risks of latency and incomplete orders.

Read the case study or watch the video to learn more about the technologies Vermont Teddy Bear uses to help keep their bear, and other, business humming along. Or, if you have a great idea for a new Vermont Teddy Bear, please fill out and submit this form.

Photo: Vermont Teddy Bear Co.

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