How does website performance impact e-commerce success?
I was recently reading an article on Internetretailer.com that discusses the impact of performance on e-commerce sites which can ultimately lead to a decrease in conversion rates and increase in abandonment rates. Page loads have always been an issue, but the problem is now further exacerbated by increasingly complex content – videos, social media icons, customer reviews and tags for analytics and advertising. Speaking of social media, according to the article, the Google +1 and Facebook “like” buttons on your website can slow page loads by up to a full second. Whoa!
Is your website being held hostage by slow performance?
If it feels like your website is being held hostage, it is! The question is what can you do about it? Website Performance Optimization – aka – WPO. WPO technology can boost performance, enhance visibility, expand your user base and increase revenue. While this article does a great job describing the content optimization techniques you can employ to improve the performance of your website, there are also a few changes you can make on the networking side to dramatically improve website performance. To understand the impacts of poor performance and how WPO can positively impact your bottom line – download this Internap infographic.
