Dec 27, 2012

Sahara Force India Formula One Team creates fast online communication with fans

Ansley Kilgore

How do F1 teams stay connected with their international fan base? Some of the challenges Sahara Force India faced when creating a new website included integrating social media and providing real-time video, news and information. As a key competitor on the Formula One racing circuit that includes 20 races across four continents, they pride themselves on being a global team with a worldwide fan base. And, they pride themselves on performance, both on and off the circuit.

Naturally, Sahara Force India wanted their website to perform quickly and reliably, even during unpredictable traffic spikes on race weekends when fans are anxious for the latest happenings. So, the team seamlessly migrated to Internap’s hosting platform and streamlined communication with fans through a single web site portal.

Learn more about how SFI drives fan loyalty and stays competitive with a high-speed, scalable IT Infrastructure.

Explore HorizonIQ
Bare Metal


About Author

Ansley Kilgore

Read More