What is the Drive IT campaign all about?
Here at Internap, we have been pretty excited about the launch of our Drive IT campaign leveraging our partnership with the Sahara Force India Formula One Team. Our halls are abuzz with talk of F1 drivers, cars, and weekend races. There are a lot of pieces of this campaign that you would expect – advertising, social media, and customer stories (from some pretty cool companies like YouSendIt, Hi-Rez Studios, and Vermont Teddy Bear, I might add). But a key component of this campaign is also feeding our company culture with some F1 fun.
How did Internap bring F1 energy into the office?
First up? A contest to design our official Drive IT T-shirt. Internap employees were given two weeks to come up with a T-shirt design that embodies the Drive IT theme. I have to say, I’m pretty impressed by the creativity of those around me.
Who participated in the Drive IT T-shirt contest?
We’ve got entries from marketing, engineering, business development, product management, and support—quite the cross-section of closet designers wanting to put their stamp on our foray into F1.
What does the winner get?
What does the winner get? An F1 swag bag full of sweet gear. More importantly, in my opinion anyway, are the bragging rights as the official designer of the shirt. Not too shabby for a day’s work.
How is Internap embracing the F1 spirit?
So hang with me as I turn my colleagues into speed junkies – one by one. When you walk down our halls you will hear our battle cry: speed junkies unite!
