Feb 15, 2013

Trends for content owners in 2013: OTT platforms opening floodgates

Ansley Kilgore

Trend 3: OTT platforms open the floodgates for new content providers
As cable channels watch their audiences dwindle, new opportunities are arising for over-the-top (OTT) platforms. The economics of this shift threaten traditional distribution models as well as the content providers that support them. As OTT pure-plays look to fill the void left by the demise of media giants such as Viacom, more nimble content providers that don’t rely on existing cable or network distribution for the bulk of their revenue could benefit greatly.

Five Trends to Watch for Content Owners in 2013.
Trend 1: Online privacy concerns
Trend 2: The rise of the multi-tablet household

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Ansley Kilgore

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