Customer spotlight: eXelate powers smarter digital marketing decisions for advertisers
What did eXelate leaders share about their partnership with Internap?
Recently Mark Zagorski, CEO, and Brent Keator, Director of Infrastructure for eXelate, discuss how Internap helps accelerate global data delivery and real-time application deployment of the eXelate platform. Their insights highlight how critical infrastructure decisions can directly impact the speed, reliability, and scalability of a data-driven business.
Who is eXelate and what do they do?
eXelate is a data technology company that strives to make digital media more relevant for consumers and more effective for advertisers. The platform enables advertisers, agencies, and publishers to access and analyze audience targeting data in real time. To do this, eXelate ingests and manages trillions of data points on consumer behavior every month — ranging from browsing history to purchase intent signals — and transforms them into actionable insights.
Why does eXelate need a strong infrastructure backbone?
Handling trillions of behavioral data points monthly requires more than standard hosting. The company’s core challenge is to maintain high performance and uptime while delivering data instantly to marketers across the globe. This means that both storage and compute infrastructure must be built for speed, consistency, and elastic scale. Without a robust backbone, eXelate would struggle to meet the low-latency demands of advertisers who rely on split-second insights to drive digital campaigns.
How does Internap support eXelate’s growth?
Internap’s top-notch technology, including bare-metal servers, provides a high-performance cloud solution that grows and scales with demand. By leveraging Internap’s infrastructure, eXelate can ensure real-time access to its data sets while also maintaining global reach. This scalability supports the company’s international expansion, allowing it to seamlessly add capacity in new markets without sacrificing performance.
What is the impact of this partnership on marketers and data providers?
As a result of Internap’s infrastructure, the eXelate platform enables marketers and data providers to make smarter digital marketing decisions. They can access real-time, reliable data at scale, optimize ad targeting with confidence, and ultimately deliver more relevant consumer experiences. This combination of speed, precision, and scalability makes eXelate a trusted partner in the data-driven marketing ecosystem.
