Aug 28, 2015

New POP broadens European presence


European point of presenceInternap has recently added an additional European point of presence (POP) to our Amsterdam, Netherlands data center. By expanding the number of POPs in the region, end users in Europe will benefit from optimized network performance and faster content delivery.

Ecommerce businesses and the online gaming market in Europe are growing massively, and users require lightning-fast downloads, page load times and a smooth online experience. Looking forward, improved network performance requirements will only increase as Europe experiences substantial growth in the usage and monetization of free to play (F2P) games, and e-commerce sales are expected to grow by 18.4%, according to research from RetailMeNot.

Geographic proximity

Achieving the level of performance required to optimally run online applications and meet users’ expectations can be difficult when users are geographically dispersed and accessing content through a variety of devices. Ensuring that users are always connected to the closest geographical server can improve content delivery, resulting in a better user experience.

Internap’s Amsterdam data center features a wide array of services to provide the fastest and most robust solution for our customers. By taking advantage of our Performance IP™ service and patented Managed Internet Route Optimizer™ (MIRO) technology, end users can benefit from the best possible online experience across Europe and around the globe.

With the addition of the Amsterdam location, Internap now has 88 POPs worldwide. This expansion of our European footprint marks another step towards our commitment to provide performance without compromise.

Learn more about our Amsterdam data center, including carriers, security and services here.

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