Mar 21, 2012

What does March Madness mean for your network?


Our resident “Mashup Maven”, Stephanie is out on a well-deserved vacation, so while she’s away – I’ll be here – covering her beat.

The Internet Innovation Alliance estimates almost a 30% increase in data consumption compared to 2011 through March Madness on Demand (MMOD), an app for your computer, iPhone, iPad and select Android phones. That’s nearly 18 million total hours of fans streaming their teams hoping to pull ahead in the race for the perfect bracket. What does this mean for your network? Surveys estimate March Madness could draw more than 2.5 million unique viewers a day – checking scores, reading recaps or watching live video streams with their MMOD apps.  Crazed fans can wreak havoc on your network. Get a jump-start in warding off traffic jams, by implementing Website Performance Optimization technologies, such as Content Delivery Networks, TCP Acceleration, Intelligent Route Control and many more.

Recent articles detailing the March Madness network craze include:

Who’s Streaming March Madness? You’d Be Surprised
March Madness Slam Dunks Video Streaming
The Internet Innovation Alliance – March Madness Stats
Optimizing for Internet Traffic Jams
What March Madness Can Teach Network Administrators

Go for the “W” by optimizing your network for video and feature-rich content. Want to know which WPO is right for you? Check out our IP Buyer’s Guide.

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