Why was Internap featured on Marketplace?
Internap was recently highlighted in a story on American Public Media™ Marketplace® about the growing power demands in data centers, driven by the rapid adoption of cloud computing. The segment explored how enterprises are rethinking infrastructure efficiency as workloads shift to highly connected, resource-intensive environments.
What insights did Internap share?
Mike Higgins, our Senior Vice President for Data Center Services, spoke about the importance of reducing energy consumption in modern facilities. He discussed strategies we’ve implemented to lower power utilization while maintaining reliability and performance—an essential balance as data centers continue to expand. His comments reflected how Internap approaches sustainability not just as a cost-saving measure but as a responsibility to the broader community and environment.
Why does this matter for the industry?
Data centers are the backbone of the digital economy, yet they consume vast amounts of power. Cloud adoption accelerates this trend, with demand for compute, storage, and networking resources growing exponentially. Internap’s efforts to innovate in energy-efficient design and operations show that providers can meet customer performance expectations while keeping environmental impact in check.
How broad was the audience?
Marketplace, Marketplace Morning Report®, and Marketplace Money® collectively reach more than 9.1 million unique listeners every week across 486 public radio stations nationwide. Being part of this conversation placed Internap’s perspective in front of a highly influential business and technology audience.
Where can you learn more?
We were honored by the opportunity to contribute to such an important discussion. Learn more about Internap’s thinking on future data center design.
