What comes to mind when you think of Atlanta, Georgia? Maybe it’s the 1996 Olympic Games, the home of Coca-Cola or the captivating Georgia Aquarium.  Or maybe it brings to mind one of the best music and art scenes in the South, or the fact that more than 70 street names contain the word “Peachtree.” But wait, there’s more—did you know that Atlanta also has the fourth largest concentration of Fortune 500 companies in the U.S.?

As a major business and technology hub, Atlanta has a high demand for efficient, secure colocation and hosting services. While performance is always top of mind, the local business community also has an opportunity to minimize their environmental impact when evaluating the best Atlanta colocation and data center solutions for their organization.

Internap’s Atlanta Data Center is now the first public data center in Georgia to achieve Green Globes® certification.  This provides Atlanta businesses with the best of both worlds – a scalable, flexible data center with hybridization options, as well as the knowledge that the facility incorporates sustainable green design techniques. This recent accolade marks Internap’s fourth successful Green Globes certification and demonstrates a commitment to environmental responsibility.

So the next time you’re drinking a Coke on Peachtree Street, think about the technology backbone that runs this town. Take a video tour of our recently expanded Atlanta data center to learn more. Explore our Atlanta colocation and data center offerings.

Our Atlanta data centers are conveniently located in the Atlanta metro area:

• Flagship Downtown Atlanta Data Center
  250 Williams Street NW
  Atlanta, GA 30303
• Atlanta POP
  1033 Jefferson Street NW
  Atlanta, GA 30318
• Atlanta POP
  56 Marietta Street NW
  Atlanta, GA 30303

More About Our Flagship Atlanta Data Center

Our flagship Atlanta data center is located at 250 Williams Street NW, Atlanta, GA 30303. This Atlanta colocation data center connects to Dallas and Washington, D.C. data centers via our reliable, high-performing backbone. Our carrier-neutral, SOC 2 Type II Atlanta data center market facilities are concurrently maintainable, energy efficient and support high-power density environments of 20+ kW per rack. If you need colocation Atlanta services, or other data center solutions in the Atlanta metro area, contact us.

How Did YouSendIt Become a Leader in Content Collaboration?

As a leading provider of services that span from simple file sharing to a comprehensive content collaboration suite, YouSendIt built its reputation on making business content easier to send, share, and sign online. With a platform trusted by organizations worldwide, the company saw an opportunity to extend its reach into the European market. But growth on that scale didn’t come without challenges.

What Challenges Did YouSendIt Face?

When preparing for expansion, YouSendIt had to confront several critical issues that could limit its ability to compete in a global marketplace. The company needed to:

• Save on overall storage costs to keep infrastructure spending under control.

• Increase scalability to keep up with an exponentially expanding customer base.

• Add deployment flexibility and improve speed so that customers could instantly connect and share content.

Each of these requirements would determine whether YouSendIt could deliver the same seamless user experience abroad as it had at home.

Why Was Storage Cost a Key Priority?

Storage costs were one of the largest expenses for YouSendIt, especially as its platform supported massive amounts of data transfers, shared files, and signed documents. To thrive in Europe and beyond, the company had to find a cost-effective way to store and manage content without sacrificing reliability or performance. Lowering these costs would free up resources to reinvest in product innovation and market growth.

How Did Scalability Impact Customer Growth?

YouSendIt’s customer base was expanding at an exponential rate. New sign-ups, growing file sizes, and increasingly complex collaboration workflows meant the company’s infrastructure had to scale almost instantly. Without elastic scalability, users risked slower performance or outages during periods of peak demand—a risk YouSendIt couldn’t afford if it wanted to maintain trust in new markets.

Why Was Flexibility and Speed Critical?

Beyond scaling, YouSendIt needed deployment flexibility across platforms to support a wide range of customer environments. Businesses demanded tools that worked reliably no matter where they operated or how quickly their teams were growing. Speed was also essential—customers expected to send, share, and sign files in real time. Meeting those expectations was crucial to staying competitive.

How Did YouSendIt Overcome These Challenges?

YouSendIt addressed its challenges by embracing cost-effective storage solutions and building an infrastructure designed to expand quickly. By rethinking its approach to deployment and scalability, the company was able to lower costs while delivering faster, more flexible services. The result was a stronger, more resilient platform capable of supporting its global customer base with confidence.

What Can Businesses Learn from YouSendIt’s Expansion?

YouSendIt’s journey shows that cost, scalability, and flexibility are not just technical details—they’re strategic enablers of growth. By solving these infrastructure challenges, the company positioned itself to expand successfully into Europe and to continue evolving with the needs of its customers.

How has video game content expanded beyond gameplay?

Video game content is no longer about what you see while actually playing the game. During the past few years, more and more developers and publishers have been implementing web and mobile sites that allow users to interact with their games anytime. As these types of community interaction methods become more popular, Managed Hosting solutions (layered with great performance options) become important for game publishers. Let me explain.

How is EA Sports using web content to supplement game experiences?

EA Sports is a prime example of the trend toward supplementing game content on the web. Over the course of the past few years, the company has used various web systems in conjunction with its Madden and NCAA Football franchises. These solutions have ranged from team-building platforms that let users load teams into the game to blog pages that track happenings in online leagues and allow players to do write-ups of league games and seasons.

What are the technical ramifications of web-based experiences?

These types of web systems offer video game enthusiasts the ability to get involved in their games in more ways. For example, somebody commuting to work using public transit or on the bus to school can use a tablet or smartphone to access the mobile version of the website and interact with friends involved in the league and keep up with what is going on with teams. It is also the kind of thing that more developers and publishers are experimenting with in other genres.

However, using web-based content to supplement the in-game experience also puts pressure on the publisher to not only host the data-rich systems, but also ensure they are available and secure. Most game developers and publishers do not consider maintaining a data center a core competency. As a result, it can be difficult to afford and manage the types of web systems needed to get end users the content they want in a way that makes them happy. Another area that publishers forget to consider is the IP and Content Delivery Network (CDN) that their games are traveling over. There are differences, and they matter.

How can Managed Hosting help game developers and publishers?

This is where Managed Hosting plans can pay major dividends. A cloud or Dedicated Hosting plan can give game developers and publishers the server space and customization capabilities they need to create content that can meaningfully supplement their games and engage users. Layer that with Performance IP and CDN and you have an excellent platform to deliver your gaming solution. This adds value to the game experience and creates revenue opportunities. Managed Hosting + Performance IP and content delivery is the winning ticket in gaming.